We’re excited to share that Harris of London has been featured in Ideal Home's latest article on fragrance trends for 2025! As home fragrance preferences continue to evolve, it's exciting to see how the industry is shifting away from overly sweet and synthetic scents. In its place, consumers are embracing more complex, authentic fragrances, which is exactly what we strive to offer at Harris of London.
Our seasonal scents are designed to capture the essence of nature and the emotions tied to each time of year. We focus on creating fragrances that do more than just fill a room - they evoke a mood, transport you to a place, and connect with the calming environments that so many of us are seeking in our homes. This approach is at the heart of what we do, and it's wonderful to see that it's in tune with the broader changes in the fragrance world.
Fragrance trends may change over time, but we’ve always believed that there’s something timeless about scent. What may seem out of fashion one year can often return in a fresh and innovative way. We’re proud of how we’ve stayed ahead of these changes, offering fragrances that feel both luxurious and meaningful, and that people want to keep coming back to year after year.
It’s been a journey to create fragrances that reflect nature, sophistication, and emotional connection, and it’s incredibly rewarding to see that our efforts are being recognised. The article highlights how today’s consumers are looking for authenticity and a deeper connection to the products they bring into their homes. That’s something we wholeheartedly believe in and strive to deliver with every fragrance we create.
We’re grateful for the recognition and excited to continue evolving, offering fragrances that resonate with those who value craftsmanship, sustainability, and the power of scent in creating the perfect atmosphere. Thank you to Ideal Home for including us in this trend report - we’re thrilled to be part of the conversation!
Check out the full article here: Ideal Home’s Trend Report on Fragrance Shifts for 2025
Find out more about us here: Harris of London - Our Story
